May 31, 2025
THE ROLE OF MENTAL FOCUS & MINDSET IN SURFING
In 2025, mental health is no longer a side note, it’s front and centre in anything we do in life.… Continue reading THE ROLE OF MENTAL FOCUS & MINDSET IN SURFING
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News
May 13, 2025
The Future Is Watching You Surf: Meet Surf Eye
The AI-Camera System Changing How Surfers Relive Their Sessions Surfing is one of the most exhilarating sports on earth. But… Continue reading The Future Is Watching You Surf: Meet Surf Eye
News
May 6, 2025
Your first wave is waiting
How could a machine possibly recreate the raw, ever-changing energy of the ocean?
News
March 28, 2025
Can Wave Pools Replace The Ocean?
How could a machine possibly recreate the raw, ever-changing energy of the ocean?
News
March 26, 2025
ALAÏA BAY LEVEL GUIDE
Take a look to get a good idea of which session you will get the most out of during your time with us.
News
March 25, 2025
NEW LEVELS
Feeling lost? Don't worry, we understand that navigating new waters can be daunting. Here are the pasts levels vs new ones.
News
November 20, 2024
Alaïa Bay Card
Get the Alaïa Bay Card for CHF 349 (until Dec 31st 2024) and unlock exclusive surf perks, discounts, and family benefits. Standard price CHF 399.
News
September 26, 2024
ALAIA HOSTEL OPENING
Discover Alaïa Hostel in Sion, a modern and affordable hostel just minutes from Alaïa Bay.
Blog
June 16, 2024
Turning the Tide: Women’s Surfing
The last few years have marked a shift in women’s surfing. For a while its sat on the backbenches unfulfilled,… Continue reading Turning the Tide: Women’s Surfing
Blog
May 24, 2024
What Board to Bring to Alaia?
So, we’ve got a new menu of waves that are getting warmer and warmer with the perfect session… Continue reading What Board to Bring to Alaia?
Blog
May 2, 2024
Night surfing
As a sport, surfing has an irritating amount of limitations; from swell to sunlight, winds and work it can feel… Continue reading Night surfing
Blog
April 19, 2024
A Temperature Guide to Alaïa Bay: The waves are back, but what to wear?
From April 13th the waves are back in the Bay. We’re so excited to fill the pool with… Continue reading A Temperature Guide to Alaïa Bay: The waves are back, but what to wear?
Blog
April 2, 2024
Surfing’s dark tides: are wave pools the answer?
Surfing being knighted as an Olympic sport is a bittersweet turn of events, a feel that many surfers will resonate… Continue reading Surfing’s dark tides: are wave pools the answer?
Blog
April 2, 2024
Surfboards Explained: A guide to finding your stick
With an industry over 70 years old , surfing has sky-rocketed in its innovation for producing the best ride possible,… Continue reading Surfboards Explained: A guide to finding your stick
Blog
February 27, 2024
NAZARÉ: WHAT CREATES THE WORLD’S LARGEST WAVES?
The last few weeks have seen Portugal’s beast in the North rear its head again. Nazaré, named after the biblical land ‘Nazareth’, this wave frequently reaches heights of 50ft and higher.
Blog
February 16, 2024
COLD WAVES AROUND THE WORLD: FROM ALASKA TO RUSSIA
We might think Alaïa Bay gets pretty damn cold, but the truth is it gets a whole lot harsher for people in other corners of the world.
Blog
January 12, 2024
OUR TOP 5 WINTER SURF TRIP DESTINATIONS
FOR THOSE OF US IN THE NORTHERN HEMISPHERE, THE WINTER MONTHS CAN BE TRYING ON OUR LOVE FOR SURFING.
Blog
December 20, 2023
BEST THINGS TO DO IN CANTON DU VALAIS WHILE ALAÏA BAY IS CLOSED
While the winter months mean the waves must stop in the Bay, it doesn’t mean the adventures need to stop.
Blog
December 7, 2023
HOLIDAY GIFTS FOR SURFERS: 5 MUST-HAVE PRODUCTS
You want to nail the xmas gifts this year, but not totally sure where to start?
Blog
November 23, 2023
WAVE POOL: A BRIEF HISTORY
Transforming from the elaborate gardens of European kings in the radical ability to get barrelled at the foot of the Alps in Alaia Bay, it’s safe to say the last 30 years of wave pool tech have seen the artificial wave accelerate beyond anyone's expectations.
Blog
November 22, 2023
NICK CRETTENAND: A GROUNDBREAKER IN PROFESSIONAL SURFING
Nick grew up in land-locked Switzerland, and didn’t set foot on a SUP board until the age of 33 – making his rise as SUP surfing champion all the more compelling.
News
June 6, 2023
POOL ACCESS – NON-SURFING CHILDREN
For safety reasons, and to ensure that our customers’ experience runs as smooth as possible, we would like to inform you that children who have not booked a surfing session will not be allowed to enter the pool area.
News
May 23, 2023
NEW MALIBU COURSE AVAILABLE!
We are excited to announce the arrival of a brand new course: the Malibu Course!
News
April 5, 2023
ONLINE LEVEL SELECTOR
We are excited to introduce our new level selector at Alaïa Bay. We know that it can be difficult to choose the right type of lesson/session for your level of surfing; especially when you come from the ocean with little experience in an artificial pool.
News
April 5, 2023
BEGINNER & WAIKIKI COURSES START
We are excited to announce that Beginner & Waikiki lessons are back at Alaïa Bay!
News
April 5, 2023
INSTALLATION OF THE CHECKPOINT IN THE POOL
What is this strange ball floating in the air next to the machine? Could it be a new rule to facilitate the surfers’ flow?
News
April 5, 2023
COMEBACK OF THE BRUNCH!
We are excited to announce the return of our beloved brunch every weekend at our surf destination.
News
April 5, 2023
SURFERS CUP UPDATE
The Surfers Cup, an event organized by Alaïa Bay in collaboration with the Freeride World Tour, was an outstanding event that attracted the attention of many other surfing and action sports enthusiasts.
News
April 5, 2023
PRIVATE LESSONS
Is your progress stalling? Feel like you need some guidance? Do you want to work on a specific maneuver? You want a personalized service? Our Private Lessons are for you.
News
February 7, 2023
ALAÏA BAY OPENING ON MARCH 3RD 2023
ALAÏA BAY welcomes you again in March, from Wednesday to Sunday, for surf sessions from Malibu to Beast level. The Beginners and Waikiki lessons, which require instructors in the water for the duration of the course, will be available to the public from April 1st.
News
February 7, 2023
NEW SESSIONS 2023
Malibu session and Mega Turn session: don’t wait any longer, book your place now before it’s gone!
News
February 7, 2023
FREE SURF
Alaïa Bay introduces the ” Free Surf ” validation which offers several advantages to its holders. To access the most powerful sessions, Mega Turn, Pro and Beast, it is essential to have surfed at least 2 Expert sessions or 5 Intermediate or Advanced sessions and to have obtained a manual validation by our team.
News
February 2, 2023
SURFING FOR ALL AT ALAÏA BAY
The Alaïa group is committed to making action sports accessible to everyone, regardless of their condition.
News
August 25, 2022
NEW IN: CLOTHING COLLECTION AND FUNCTIONAL EQUIPMENT LINE!
Discover the latest project, designed to support your action sports practice!
News
August 18, 2022
THE ENDLESS SUMMER PACKAGES EASY AND COZY
Welcome to Alaïa! Come and discover the cozyness of the Alaïa Lodge, in the HQ of mountain activities!
News
March 21, 2022
KIDS CLUB
You no longer have to go on holiday to the sea to let your children surf: Now there is a surf club for children and teenagers in the middle of the Alps! Every week, we make it possible for the children of the region to meet and develop their surfing skills together.
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