PRIVACY POLICY ALAÏA BAY

INTRODUCTION

Welcome to Alaïa Bay (« Alaïa Bay, » « we, » « us, » or « our »), the ultimate destination for wave surfing enthusiasts in the Swiss Alps. Your privacy is important to us, and we are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and share your information when you visit our wave pool facility, use our services, or interact with our website. We operate in compliance with European data protection laws.

INFORMATION WE COLLECT

1. Personal Information: We may collect personal information when you interact with our services, make bookings, or engage with us. This includes your name, contact details (such as email address and phone number), and other voluntarily provided data.
2. Usage Information: We collect data related to your use of our surf park and services, including session records, preferences, and interactions with our systems. This helps us improve our services and enhance your experience.
3. Payment Information: If you make a payment, we may collect information such as credit card details or other payment methods. These details are not stored by us; they are securely processed by a trusted third-party payment provider.

HOW WE USE YOUR INFORMATION

We use the collected information for the following purposes:

  • To provide and improve our surf park services, ensuring you have the best experience possible.
  • To manage and facilitate surf sessions, including booking confirmations and updates.
  • To respond to inquiries and provide customer support.
  • To send important notifications and updates related to your bookings or our services.
  • To analyse usage patterns and trends to continuously enhance our services and website.
  • To comply with legal obligations and protect our rights.

DISCLOSURE OF INFORMATION

We respect your privacy and do not share personal information for direct marketing purposes. However, your data may be disclosed in the following cases:

  • To our software provider Tunn3l (France), which helps us manage customer data and surf session records. This provider is contractually bound to handle your data securely and in accordance with applicable laws.
  • To comply with legal obligations, including responding to court orders, subpoenas, or requests from government authorities.

HOW WE PROTECT YOUR INFORMATION

We implement reasonable and appropriate security measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. However, no security system is foolproof, and we cannot guarantee absolute security.

YOUR RIGHTS

You have the right to access, correct, delete, or restrict your personal information. If you wish to exercise these rights or raise any concerns, please contact us at hello@alaiabay.ch.

VIDEO RECORDING & DATA PROCESSING

As part of our partnership with Surf Eye, a provider of automated surf camera systems, your surf sessions may be recorded. These videos are made available through a secure platform:

  • Legal Basis: The processing is based on our legitimate interest to enhance your experience and is also subject to your explicit consent, collected during booking or via online/on-site waiver forms.
  • Data Security & Retention: All recordings are securely processed and stored in compliance with GDPR. Videos are deleted after 30 days unless purchased. Email addresses and other personal data are retained only as long as necessary to fulfill the service.
  • Data Sharing & Processing Agreement: Limited data (such as email addresses) is shared with Surf Eye under a Data Processing Agreement (DPA) aligned with GDPR requirements and security standards.
  • Your Rights: Under GDPR, you may access, correct, delete, or restrict your personal data. Please contact us directly or refer to Surf Eye’s Privacy Policy.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect changes in our practices or legal obligations. Any updates will be posted on our website with a revised effective date. Continued use of our services after any changes constitutes acceptance of the updated policy.

CONTACT US

If you have questions, concerns, or requests related to this Privacy Policy or our data practices, please contact us at:
Alaïa Bay
Rue d’Aproz 65
Sion, Valais
Switzerland
Email: hello@alaiabay.ch