ALAÏA DESTINATION

Our mission, our values

ALAÏA GROUP is one of the fastest growing start-ups in Europe* and has set itself the task of reshaping the future of action sports in Switzerland.

To do this, various extraordinary sports infrastructures (ALAÏA BAY - artificial wave pool in Sion; ALAÏA CHALET - skatepark/trampoline/scooter in Lens; ALAÏA PARKS - freestyle snowpark in Crans-Montana; ALAÏA WAKESURF - nautical base of wakesurf in Le Bouveret), accommodation (ALAÏA LODGE in Crans-Montana) and catering (TWIN FIN - restaurant in Alaïa Bay and Vivavoce in Crans-Montana) as well as sports camps for kids and teens (ALAÏA CAMPS) have been developed within a little more than a year following the desire to be able to accommodate both high-level athletes and amateurs (despite the age, the gender or the condition) in a unique setting that is inspired by the values of surfing culture and action sports (santé, innovation, action, performance et créativité).

Our vision

ALAÏA GROUP's vision is based on the following four points:

1. Inspire everyone by advocating action sports as a driver of happiness by sharing our values;
2. Provide the greatest number of people with access to a unique and inspiring environment, faithful to surfing culture and action sports;
3. Create memorable and unforgettable experiences for our community of practitioners, and nurture interactions within this community.
4. Democratize professional sport training facilities (Alaïa Bay & Alaïa Chalet are certified Olympic training venues).