Alaïa Chalet becomes Alaïa Club: Opening planned for Christmas 2025

A new chapter for Alaïa in Lens
Lens (VS), November 4th, 2025.

Alaïa SA announces the transformation of Alaïa Club into Alaïa Club, with its official opening scheduled for Christmas 2025 in Lens. This evolution marks a new milestone in the company’s journey, with the ambition to create a more open, inclusive, and accessible space where sport, play, and togetherness meet.

Until now, Alaïa Club was an emblematic venue for skateboarders, trampoline lovers, and scooter riders. With Alaïa Club, the vision expands: to offer an experience for everyone – families, children, adults, athletes, groups of friends, and newcomers alike – who wish to share moments of joy, movement, and connection.

The arrival of padel, a fun and intergenerational sport, along with a game arcade designed for all ages, illustrates Alaïa’s commitment to welcoming a broader community while preserving its original spirit.

Alaïa Club will feature:

• Kids Club: indoor trampoline park + arcade zone for kids and families

• Padel Club: bookable padel courts

• Skatepark Club: outdoor skatepark, a strong symbol of Alaïa’s action sports DNA

  • Free access every Sunday during winter and spring

  • Paid drop-in access on other days

“Alaïa Club is a natural evolution of what we’ve built since the very beginning – a place for sport, fun, and sharing.
We understand that some may be disappointed to see the indoor skatepark go, and we completely understand that sentiment. This decision doesn’t diminish the importance of skateboarding in our story.
That’s why we’re keeping the outdoor skatepark free every Sunday this winter and spring – it’s our way of thanking the skate community for everything they’ve brought to Alaïa, and of keeping that unique energy alive that inspires us every day.”

— Michael Solioz, Chief Operating Officer, Alaïa SA

New memberships – Pre-sales starting mid-November

To accompany this transformation, Alaïa introduces two new membership options:

• Alaïa Jump Card: access to the indoor trampoline park

• Alaïa Club Membership: exclusive access to padel courts and the Alaïa community

These offers will be available from mid-November on alaia.ch/club, with exclusive benefits ahead of the official Christmas 2025 opening.

About Alaïa

Alaïa is a pioneer in Swiss action sports, uniting Alaïa Bay (surf), Twin Fin (restaurant), AAA Shop (surf store), Alaïa Club (sports & leisure), Alaïa Hostel, and Alaïa Lodge (accommodation).
Through its venues, the brand creates spaces for movement, culture, and community – open to all generations.