ALAÏA GROUP is one of the fastest growing start-ups in Europe* and has set itself the task of reshaping the future of action sports in Switzerland.
To do this, various extraordinary sports infrastructures (ALAÏA BAY - artificial wave pool in Sion; ALAÏA CHALET - skatepark/trampoline/scooter in Lens; ALAÏA PARKS - freestyle snowpark in Crans-Montana; ALAÏA WAKESURF - nautical base of wakesurf in Le Bouveret), accommodation (ALAÏA LODGE in Crans-Montana) and catering (TWIN FIN - restaurant in Alaïa Bay and Vivavoce in Crans-Montana) as well as sports camps for kids and teens (ALAÏA CAMPS) have been developed within a little more than a year following the desire to be able to accommodate both high-level athletes and amateurs (despite the age, the gender or the condition) in a unique setting that is inspired by the values of surfing culture and action sports (santé, innovation, action, performance et créativité).
ALAÏA GROUP's vision is based on the following four points:
Inspire everyone by advocating action sports as a driver of happiness by sharing our values;
Provide the greatest number of people with access to a unique and inspiring environment, faithful to surfing culture and action sports;
Create memorable and unforgettable experiences for our community of practitioners, and nurture interactions within this community.
Democratize professional sport training facilities (Alaïa Bay & Alaïa Chalet are certified Olympic training venues).